We’ve given Toronto’s boldest thinkers the chance to empower designated drivers and potentially save lives.
How? We hacked. Over 100 ambitious young innovators spent three days collaborating in teams, and ideating with industry leaders to make roads worldwide a safer place.
But in the end, there could only be one winner. We chose the team with the strongest solution, awarded them $25,000 in seed funding, and gave them the tools to bring their idea to life.
Now we’re on our way SXSW to continue building momentum on our mission. Together, we are going to make roads around the world a safer place for everyone.
Alex is a dynamic, design-oriented business man. He wants to Tackle Impossible by combining his artistic intuition with an ambitious strategy to grow SQUADD from an app idea into a full-blown designated driving movement. When Alex isn’t digging for solutions to impact social change at large, he operates a visual communications business that allows him to flex his creative muscle. He is also re-launching a menswear brand including graphic and lifestyle clothing. He balances design and strategy like a pro. Alex is excited for SXSW, where he knows SQUADD will have a strong impact on their audience, and make a lasting impression in the future.
STEVE VAN MIERLO
Steve Van Mierlo knows the emerging tech world like the back of his hand. As a product manager for BNOTIONS, he has helped launch over 100 digital applications for clients worldwide. He plans to use his product development experience and entrepreneurial spirit to grow SQUADD into a powerful platform to empower designated drivers. Steve views tech as the best tool to solve global challenges in a way that makes lasting, social impact. At SXSW, Steve knows his team can prove that by dealing with the challenges of being a DD head on and ensuring an integrated, once-in-a-lifetime experiences for DD's throughout an event, SQUADD will be a viable solution to Tackle Impossible.
If it’s digital, Jeff does it. Whether it’s a product, a campaign, or
media, he knows how to optimize it for the digital universe. He prides
himself on being a big thinker that uses out-of-the-box solutions to
solve complex problems, and has never backed down from a challenge.
Jeff works on the business development team for Tickld.com and Gateway
media, an up-and-coming digital publishing powerhouse. As a man that
wears many professional hats, he knows how to combine the powers of
diverse thinking on a team and in his own business ventures. To him,
Tackle Impossible is about using technology to make the world a safer
place, which is exactly what SQUADD is going to do.
All day, Bing dreams about product. For adidas, that is. As a product manager at adidas and core member of the North American adidas Group Innovation Academy, Bing describes her role as a “dream job”. At work she is an integral part of a collaborative culture that eats, breathes, and sleeps innovation. It’s what makes her a perfect hackathon team member. But Bing isn’t all business. Outside of work, she is heavily involved in the arts and dance. She believes they make her more empathetic and open to complex ways of thinking. Until Tackle Impossible, she had never done a hackathon before, and is inspired by how naturally collaborative and energized her team was in such a short amount of time. She knows that by SXSW, SQUADD will be in a place to wow an audience of prospective consumers and investors and can’t wait to get the ball rolling.
Igor is a big thinker. He believes that to make this world a better
place, we have to think crazier and outside of our comfort zones.
Which is why Igor joined the Tackle Impossible hackathon. He was
seeking a tech challenge that was different from the ones he was
familiar with. He seeks out new challenges. In college, he majored in
economics, but once in the professional world, he found that his true
love was programming and technology. He says, “being able to create
something out of nothing feels like a super power.” Igor’s dedication
and commitment to get a job done sets him apart from other innovators.
He is passionate about making an impact, and knows that SQUADD is
going to do just that: start as an idea and grow into a social