Budweiser wants to partner with some of the brightest young minds to make roads a safer place to drive. Have questions? We have answers.
ABOUT THE TACKLE IMPOSSIBLE ROAD SAFETY CHALLENGE
Road safety is a big, complex problem, but one of the most serious issues – drinking and driving – is preventable. Tackle Impossible is not just an effort to raise awareness about this issue, it’s a global movement to save lives.
Tackle Impossible is an invitation to bold thinkers to attend an intensive hackathon where they will be teamed with experienced entrepreneurs and field experts to develop an innovative idea that champions designated driving. The teams will compete against one another, in creating solutions that encourage and support designated drivers.
We will Tackle Impossible together.
Budweiser is hosting a three-day hackathon in Toronto that will bring teams of enterprising young adults together to develop new ideas to help prevent road accidents due to drinking and driving. The three-day hackathon will feature a series of inspirational talks by entrepreneurs and experts on designated driving. There will also be workshops on how to develop, pitch and launch a new idea. The weekend will end with each team pitching their idea to a panel of judges who will then select a winning team.
Hackathons are a unique opportunity to turn even the smallest ideas into powerful executions. They are intensive, hands-on sessions where teams learn from experienced entrepreneurs and experts. Team ideas are being developed in a creative, collaborative, and supportive environment.
Nothing great was ever accomplished alone. Tackling Impossible is something we will do together. We believe in dedicating our resources to building a better world and what better way than providing inspiration and infrastructure to empower brilliant young minds to make a difference on an issue of global concern.
The Grand Prize:
$5,000 cash prize to be divided equally among the team
$25,000 in seed funding to be used to fully develop their idea
Six weeks of mentorship and idea refinement
Travel and accommodations for four days and three nights to Austin, Texas for SXSW 2016
The 2nd prize:
$2,500 cash prize to be divided equally among the team
The 3rd prize:
$1,000 cash prize to be divided equally among the team
ABOUT OUR COMMITMENT TO ROAD SAFETY
Road safety is an issue we are facing on a global scale. We know that one of the most serious issues – drinking and driving – is preventable, so it’s time to act. We’re putting great minds and innovative thinkers together to work towards finding a solution that will save lives.
CONTEST SPECIFICS AND ELIGIBILITY
Participants must meet the following criteria:
Legal residents of Canada (excluding Quebec)
Participants will be placed on teams in groups of 4-7
Each member must be of legal drinking age (19 years or older) to participate
Each member must be available and able to attend the hackathon event in Toronto, Canada from January 29, 2016 – January 31, 2016
Participants on winning teams must be available to attend SXSW on March 15, 2016
Participants must commit to partnering with Budweiser to implement their ideas
No, the hackathon is restricted to Canadian residents only (excluding Quebec), who are 19 years of age or older, and meet the program requirements as specified in question 6.
As long as you meet the eligibility requirements in question 6, we want you to help us tackle impossible. Developing innovative solutions for a complex problem requires diverse minds. We’re looking for entrepreneurs, artists, developers, and anyone who has a passion for thinking big, being bold, and helping the world become a better place.
Participants can only register as individuals; however, we will place them onto teams of 4 – 7 people at the hackathon based on skill sets.
A panel of 5 judges will select the best idea at the hackathon. A winner and two finalists will be named at event and they will judged on the following criteria:
● Strength of Solution - 5 points
● Innovation - 10 points
● Execution - 5 points
● Scalability - 5 points
● Impact - 5 points
● Impact - 5 points
Visit the events page for an in-depth look into the three-day hackathon
We’re committed to seeing the best solutions actually make an impact on road safety. That’s why the winning team will receive $25,000, mentorship and introductions to investment and social enterprise influencers.
The influencers will be compensated for their time away from their businesses. Mentors are donating their time to support this initiative.
Through the Budweiser Good Sport Program, Budweiser partners with major league sports teams such as the Toronto Blue Jays, Toronto FC, Vancouver Canucks, Winnipeg Jets and other sports teams to promote responsible drinking and the use of designated drivers. Also, as part of Labatt Breweries of Canada, we have a long history of working with partners such as Arrive Alive, Ontario Students Against Drunk Driving and Operation Nez Rouge, provincial governments, law enforcement and many others to help keep Canada’s roads safe. Most recently we joined forces with our entire industry this past fall under the banner of Partners for Safer Communities to further drive awareness of the importance of designated drivers.